With our experience in journalism and public relations, we understand what makes a good story – and how to deliver it to key media influencers. We use an integrated approach to public relations, promoting your message across a wide variety of platforms.
Media Relations
We have built long-term relationships with traditional media outlets such as television, radio, magazines and newspapers as well as top bloggers and niche online sites. Press campaigns are effective and well-written, using an integrated promotional strategy through traditional, online and social media. Press releases are optimized for SEO, providing additional link value and web traffic to your website.
Journalistic Storytelling
The best storytellers leave both a fond memory and lasting impression. Achieving this result comes not in the story, but how it is told. We stand apart in the industry through our ability to investigate, uncover and position a story to capture the attention of key journalists, influencers, and consumers. We will take the time to learn your business (almost) as well as you do.
Press & FAM Trips
Press and FAM (familiarization) trips are a critical component in garnering promotion with influential industry and media contacts. We embody a wealth of experience in creating alluring and effective press trips on a budget. We can plan and organize individual or group trips that will leave attendees impressed and eager for more.
Desk Side Interviews
When the media cannot come to your destination, we can bring you to them. By leveraging our relationships with influential media contacts we can organize a desk side tour with personal media interviews. We will create the press materials, conduct practice interviews and bring you to their doorstep.
Press Kits
We’ve created and reviewed hundreds of press kits over the years. Working within your budget, we can create a polished, professional and intriguing press kit to spark media interest. Our out-of-the-box thinking colors outside the lines and positions your story in a unique, compelling and memorable way.
Blog Writing
Giving your destination an interactive and personable voice through blogging is an important component to reaching your audience. We can populate your website and the web with interesting, SEO-friendly content that garners linkbacks and web traffic.
Media Writing
When it comes to media writing, it is critical to be succinct, intriguing and distinct to make an impression. We have written the full gamut of media materials – press releases, fact sheets, backgrounders, biographies, story ideas, boilerplates, pitches and more. We will create the tools necessary to accomplish your promotional goals, all while staying on-task and on budget.
Event Planning & Publicity
Applying our creativity and media knowledge, we can work together to create, plan and execute unique events that will grab consumer attention. If you have an upcoming milestone, grand opening, festival, or simply a desire to make an event-based media splash, we can help.
Media Training
We’ve been on camera countless times as hosts and spokespersons, and we want to transfer our knowledge to you. Through professional media training we will teach you the tricks to guide an interview, plug your message and engage your interviewer.
Crisis Communications
The key to managing your image during a public crisis is to anticipate the problem before it happens. We will create comprehensive campaigns that identify potential crises, formulate responses and put a plan in place should a problem arise.
