Every industry has its competitions and awards, and the tourism industry is no different.

The Golden City Gate is an annual competition that has been held at ITB Berlin since 2001. Destinations from all over the world submit their best travel videos to this international tourism marketing competition.

Awards are given to the top three videos in each topic category; the Diamond Award is presented to the best movie in the competition. The 2012 Diamond Award was given to Travel Alberta for their video “Remember to Breathe” (see above). The entry deadline for 2013 is January 31, 2013.

Video concepts ranged from scenic imagery set to dramatic music to humor and effective storytelling. Such videos serve as inspriation — and competition — for your own tourism marketing videos. How do your own videos measure up?

Remember that tourism marketing videos don’t have to be expensive to be effective. We can work within your budget and deliver creative and quality video production that will increase your bottom line. Have an idea you want to flesh out for 2013? Give us a call and we can discuss options and possibilities to make next year your most successful yet.Tourism marketing videos don’t have to be expensive. Give us a call to discuss your own project ideas.

Here are a few of our favorite entries.

Gstadd, Come up, Slow down — Switzerland

Unbelievable Northern Lights — Finland

I am Veracruz – Mexico

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Often, that meant interaction with the PR firm for the destination I was covering. Sometimes, the firm was the first contact I had with the destination, and how I formed my initial impression.

Many times, the public relations firm was a solid source of information for me, providing key contacts, background information and even story ideas. I grew to have many strong relationships with public relations professionals during my years as a journalist.

I could write a book on what I learned during that time.

Whether the public relations firm was an asset — or a hindrance — to their tourism client depended on how well they knew the destination or travel service they were promoting.

I’m not talking about being able to reference facts and figures. Anyone can do that.

Did they actually understand the destination or tourism product enough to realize its unique assets and strengths. Were they familiar with its weaknesses?

All too often, large PR firms obtain large accounts with high-impact sales presentations, but then use interns or newbies on the actual account work. The “intern” part is not the problem. The problem is that many times the interns do not know the product — and it shows.

I quickly learned which high profile PR firms were not even worth contacting. In many cases, they had a high profile name and a NYC area code, but I could find better information about the destination on the Internet.

I’ve carried many of those lessons into my work as a public relations professional. That is why our first rule here at Go World Communications is know thy client’s product. Not just book knowledge. We actually go to each destination and experience it like a traveler. We talk to the locals and internal marketing teams. These are the only ways to uncover the stories that set your destination or travel product apart.

And it’s the best way to develop public relations campaigns that will capture a journalist’s interest, and tell your destination’s true story.

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Everyone fights stereotypes. Destinations can too. Your public relations and marketing efforts can go a long way in helping to change perspectives of your destination or travel service.

The state of Kansas is just one example.

Most know the Sunflower State, located in the American heartland, for its rural heritage. Others judge the state by what they see driving on I-70 across the state in a cross-country journey.

But if that’s all a potential visitor knew about Kansas, then they would be missing the whole story. Dig just a little deeper, and you’ll find that America’s 34th state has a unique culture all its own, with rich history and hundreds of unique experiences on offer.

So how do you communicate that in a mass medium? Video!

The innovative PR/Marketing team at Kansas Travel & Tourism is among the best in the industry. Even though they were working with a very small budget, they created a series of targeted adventures called “Yellow Brick Road Trips,” and then produced a 2-minute video for each adventure.

And that’s where we came in. Working closely with the Kansas team, we developed the videos from the ground up. Over a period of three years, our Go World video crews spent more than 11 weeks filming throughout the state, from tiny towns of 400 people to rural ranches and big cities.
The result is a 12-video series that brings the state to life (Yellow Brick Road Trips).

The series must be working well, because we recently received a comment from a Kansas native: “Wow, I had no idea that you could do all that in Kansas!”

Yes, indeed you can.

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We are a boutique public relations firm specializing in integrated solutions for the travel and tourism industry. Ask us about creating a custom public relations or marketing solution for you!

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One well-orchestrated video shoot can often produce footage that can be used for B-roll, and then shared with a client’s marketing or advertising team for finished videos.

Go World Productions has a strong experience in the travel industry, and knowledge of what it takes to promote a destination or property in video.

Before we ever pick up a camera, we take great care to understand your product and goals. As a result, our video is an effective means of promotion.

We can work with budgets of all sizes, whther its $2k or $300k. Go World Communications will provide the right video promotion tool and distribution plan for your brand.

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Video is a powerful tool in public relations, and it can be used in multiple ways, from creating video story packages for distribution to professional B-roll footage for press usage.

One well-orchestrated video shoot can often produce footage that can be used for B-roll, and then shared with a client’s marketing or advertising team for finished videos.

Go World Productions has a strong experience in the travel industry, and knowledge of what it takes to promote a destination or property in video.

Before we ever pick up a camera, we take great care to understand your product and goals. As a result, our video is an effective means of promotion.

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Video is a powerful tool when it comes to promoting a hotel or resort.  Whether you need B-roll footage for press usage or marketing video for your website, Go World can provide the video solution you need.

Hotel and Real Estate Marketing Video Examples:

Estrella del Mar, Mazatlan, Mexico
Mazatlan’s Estrella del Mar hired Go World Productions to create several hosted in-flight videos promoting this unique property.

JW Marriott Grand Rapids
Looking for nightlife? An unusual look at the JW Marriott Grand Rapids.

Las Villas Hotel & Spa
Located on 3.5 miles of secluded beach, Las Villas Hotel & Spa is a world apart.

Great Escapes: Colorado Dude & Guest Ranches
Produced for Frontier Airlines in-flight TV network.

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Destination Client Video Examples

Yellow Brick Road Trips Video Series
Kansas Travel and Tourism wanted a way to bring their state alive to visitors, from the small towns in the prairies to the Old West adventures that can still be found in the Sunflower State. Go World crews spent more than 11 weeks over a period of two years filming in Kansas. What did we find? That we easily fell in love with Kansas and all she offers visitors — and we hope our videos reflect that.

Louisiana Travel Video Series
The Louisiana Tourism Office hired Go World Productions to create numerous destination marketing videos. Go World crews spent four weeks filming throughout the state. The marketing videos are used online, and a B-roll library of footage was created for PR usage.

Estrella del Mar, Mazatlan, Mexico
Mazatlan’s Estrella del Mar hired Go World Productions to create several hosted in-flight videos promoting this unique property.

Colorado Travel/Tourism
Based in Colorado, Go World has spent years filming in destinations around Colorado. Here are few examples:

Colorado Dude & Guest Ranch Association

Jefferson Country, Colorado

San Jose, California
The San Jose CVB hired Go World Productions to produce a series of marketing videos to market San Jose both as a leisure and a meetings destination. The result was a five-video series.

Tumbling River Ranch, Colorado

Spaces: Winter Park, Colorado

Salina, Kansas Commercial Spot

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At Go World Communications, we’re passionate about promoting travel and tourism. Our team includes veteran travel journalists, video producers, PR specialists and social media experts – all with strong experience in promoting tourism using a variety of channels.

We’ve worked with tourism boards and clients in 38 countries, and of all shapes and sizes, from small Kansas towns to Caribbean island nations and world-class cities. Though the destinations and offerings may change, they all have one thing in common – something unique and compelling to offer travelers.

That’s why we take great care to understand our clients and their products. With our backgrounds in travel journalism and PR, we’re experts at uncovering good stories – stories that can be used to promote your destination through PR, video and social media.

Based in Colorado, we work with clients around the world. Here are some of the ways we can help promote your destination, attraction, hotel or resort.

• Public Relations

Media Relations

Press Kits

Branded Articles

Social Media

• Video Solutions

Marketing video

B-roll footage for PR usage

Branded videos

Video for social media

• Custom Content

Website content

Brochures

Publications

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At Go World Communications, we believe in choosing our tools wisely. Some messages are best communicated through traditional PR, while others should go direct to the consumer through social media. Some brands are best promoted through the powerful medium of video, while others communicate best through strategically placed branded content.

Often, we can tweak and fine tune your message to communicate using a variety of platforms and delivery mechanisms. Here are some of our favorite tools:

• Public Relations

Traditional PR

Branded Content

Social Media

• Video Solutions

Marketing video

B-roll footage for PR usage

• Custom Content

Website content

Publications

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