People remember 30% of what they see, and only 20% of what they hear. Yet an amazing 70% remember what they see and hear.* So it’s no surprise that video can be one of your most powerful promotional tools. It engages viewers’ emotions and motivates action in a way no other media can.

Advances in digital video cameras, editing tools and encoding technology have made broadcast-quality video an affordable option.

You can repurpose your video in dozens of ways, from Internet distribution to e-mail campaigns to DVDs, making the most of your investment. Today’s video marketing tools can replace some of your traditional marketing mediums.

Helpful Articles on the Power of Video:

Get Your Audience to Take a Trip, with Video The Fifth Network’s director of travel marketing explains why video is the perfect way to reach and engage potential travelers.

Tourism Goes Broadband Online tours and other offerings help promoters make timely pitches for the world’s destinations.

5 Steps to Successful Video Advertising ClipBlast’s founder and president outlines a plan to help marketers take full advantage of the online video revolution.

Should Your Brand Use Online Video? Advertisers must think like content providers to engage video viewers.

Branding in Online Video The NextStage CRO talks about the questions you need to ask in order to make sure that consumers remember your brand videos.

Travel Marketing Decisions Maximizing Your Brand Capital.

Video Search Best Practices Performics’ VP of search describes how to use site maps and metadata to ensure customers can find your videos.