Go World crews filming in Mexico

Wondering how to make the most of your video? Here are just a few ways to use your video.

Public Relations

• Build a video library for media use
• Send out video news releases to TV and online media outlets
• Include a link to your video in e-mailed press releases
• Include DVD in your press kit

Online Promotion

• Distribute your video through social media (YouTube, Facebook, Twitter)
• Run your video on your website

Direct Marketing

• Send online promotional e-mail campaigns that link to your video
• Produce a DVD for potential travelers/clients

Advertising

• Embed your commercial on other online sites, or run on TV or cable Reach Consumers?
• Distribute your video to consumer sites such as YouTube, iTunes and Google Reach a Captive Audience?
• In-room video. In-flight video

Sales

• Send out your video to conventions, meeting planners, wedding planners
• Run video in sales presentations, at trade shows or include in sales kit